Strategic thinking partner for founders, CTOs, executives and organisations who have to make important decisions in the complexity of the AI era. I bring together 25+ years across technology, media, business development and strategy with practical mentoring and systems thinking. No motivation talk. No sugar-coating. Clearer thinking. Better decisions. Concrete forward movement.
Some moments do not need more opinions. They need a clear frame, calm thinking, and someone willing to reflect what is actually happening.
A real choice — investor, hire, pivot, exit, partnership — sits in front of you. Slack, Twitter and a board of opinions are not the room you need. You need an outside frame and an honest reflection.
Headcount, revenue and complexity have all moved while the operating system around them has not. Meetings multiply, decisions slow down, the founder becomes the bottleneck. We rebuild the spine.
AI, automation and product are running ahead. Culture, leadership conversations and the team's emotional load are still on yesterday's pace. The work is to bring the two into the same tempo without breaking either.
You don't need encouragement. You need someone who has sat in the same chairs, knows the operating reality, and is willing to tell you what is actually happening — clearly, confidentially and without theatre.
I have been around technology since 1994 and built my first machine at twelve. From there, more than 25 years across technology, media, business development, leadership and strategic consulting. Products, teams, boardrooms, negotiations, real growth and real mistakes.
Since late 2022 I have been working actively with AI in real operating contexts, not as a topic but as a tool. That work is now woven into how I advise leaders: where AI changes decisions, structures, hiring, ethics and pace, and where it does not.
Today I work as a strategic advisor, executive mentor and systems thinker for founders, CTOs, executives and organisations. I am also the founder of Evoluna, an AI-powered platform that helps people find the right mentor, coach or therapist. The two tracks feed each other: the work I do with leaders sharpens the platform, and the platform makes serious thinking partners easier to find.
My role is not to add information. It is to bring structure to what is already there, the decision, the trade-off, the quiet thing you have been avoiding, and turn it into clear forward movement. Direct. Confidential. Logic and the human, side by side.
Pivot or commit. Investor or bootstrap. Stay or step out. The decisions that shape the next two years rarely improve with one more deck. They improve with structure, an honest mirror and a thinking partner who has lived this before.
Active, hands-on AI work since 2022. The questions that matter at executive level are not which model to call — they are how AI changes decisions, hiring, structure, ethics and pace, and where the company's own operating system needs to be rebuilt around it.
The conversations leaders postpone are usually the ones that matter most. Co-founder tension. A senior hire that is not landing. A board that needs to be turned. We prepare them, run them, and clean up afterwards.
No company outgrows its founder. The way you spend Tuesday afternoon, the calendar you defend, the things you finally stop avoiding — these decide what the rest of the work is even capable of becoming.
Most people who come into mentoring already know most of the answer, and how to act on it. Our work is to look at it directly and put it in the right frame, so we stop spending the next quarter avoiding it. That is what an outside thinking partner is for. Confidentiality is my currency. No performance. No unnecessary softening. From me, only a clear and respectful reflection of the situation.
Discipline is finite. The cadence around the work — weekly reviews, decision logs, calendar hygiene, the rituals that survive a bad week — is what carries ambitious work into reality. We build the boring scaffolding so the interesting things happen by default.
A good strategic call survives on the spreadsheet, on the calendar, in the team room and on a quiet Sunday evening. If a plan is right on paper but no person around it can sustain it, it is not the right plan. Logic and the human, side by side.
A session that ends with insight and no movement is a story, not work. We finish with three concrete things you do this week, the one conversation you stop postponing, the metric that tells you whether the new direction is real, and a clear picture of what to remove because it no longer deserves energy. Then we come back and check.
AI is one of the strongest tools we have for organising thoughts. It helps you see patterns, frame options, test arguments and open new perspectives quickly.
But leadership reality is not made of information alone. It includes responsibility, people, timing, trust, power dynamics, fear, silence and decisions whose consequences you have to carry yourself.
AI can help you think faster. A good thinking partner helps you see more honestly.
My work often begins where the AI answer already sounds reasonable, but the person knows that the real question is still open. What remains unsaid? Which conversation is being avoided? What is logically correct but humanly unsustainable? Where is the actual decision?
AI gives you options. A human thinking partner helps you choose.
Six concrete formats. Pick the one that fits the work. All bookings and payments are handled through Evoluna so you get verified profile, calendar, secure payment and a clean cancellation policy in one place. Multi-session retainers and team engagements by separate arrangement.
A focused 1:1 conversation for founders, CTOs, executives and senior operators. The decision in front of you, the noise around it, the structure underneath. We end with three concrete next steps and a written reflection within 24 hours.
Two hours for the problems that do not unfold in sixty minutes — organisation-level decisions, co-founder tension, pivot-or-commit moments, AI-era restructuring questions. Written summary and three concrete next steps.
Book a conversation →The cadence most executives settle into. Biweekly or monthly. Enough room to go beneath the surface question, not so long it runs on inertia. Strategic clarity and personal operating system, in one continuous frame.
Book a conversation →For senior professionals at inflection points. New role, new company, new version of yourself. We build an honest map of where you stand, where you are heading, and the first real move you can make this week.
Book a conversation →Preparation and live role-play for high-stakes talks: investors, boards, partners, co-founders, senior departures. You walk in rehearsed, not improvising. We work through the move, the counter-move and the line you will not cross.
Book a conversation →Structured peer mentoring for two or more leaders, facilitated by me. A confidential room where senior people think out loud about live questions. Deep, mutual, surprisingly fast — and impossible to replicate alone.
Book a conversation →Real questions, not packaged ones. The patterns repeat across founders, CTOs and senior operators. A few examples from recent engagements, anonymised by default.
Choose the format, pay securely, you are in. A clean process without an extra layer of sales conversation.
A short written exchange before we meet: where you are, where you want to be, what is in the way. I come into the session already inside the picture.
60, 90 or 120 minutes online or in Tallinn. The room is for thinking, not performing. Between sessions: written reflection, prompts, the occasional honest nudge.
Every six to eight weeks we step back and look at what has actually moved. We keep what worked, change what did not, and stop pretending about the rest. No lock-ins.
Evoluna is the platform I am building. An AI-powered marketplace that helps people find the right mentor, coach or therapist, based on what they are actually working through, not on who has the loudest profile.
My own bookings move through Evoluna because the platform settles the parts that should not need a separate conversation: a verified profile, a clear price, a secure payment, a real calendar, a clean cancellation policy. The room itself can stay focused on the work.
It also keeps the relationship honest. You see what I do, what it costs, how it is delivered, and how to leave — all in one place, on neutral ground.
I publish strategic and AI-era leadership notes on the platforms where the conversation actually happens, instead of duplicating them across personal blogs. Two places to read along.
Long-form essays on strategic clarity, AI and leadership, decision quality and human development. Published on my Evoluna author page, where bookings also live.
Read on Evoluna ↗Shorter notes for executives and founders, real situations from the room, and reactions to AI-era decisions as they unfold. Comments and conversations welcome.
Follow on LinkedIn ↗Bring the real question. I bring the structure, the honest mirror and the systems thinking. The room itself does the rest.
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