Strategic thinking partner for founders, CTOs and executives who have to decide faster in the AI era than is comfortable. 25+ years of technology, media and business. I do not talk about AI in theory: I build and run AI systems every day and train language models myself. And I know what happens to a person when the decision is big.
Drag the globe. The nodes are real places in my work.
AI is today one of the strongest tools for organising thought. It helps you spot patterns quickly, frame choices, test arguments and open new angles.
AI opens up options. The human helps you choose.
But leadership isn't only information. There is responsibility, people, tension, timing, trust, power dynamics, fear, silence, and decisions whose consequences you have to carry.
My work often starts exactly where an AI's answer already sounds reasonable, but the person knows deep down the real question is still open. What's left unsaid? What conversation is being avoided? What's logically right but humanly unbearable?
AI can help you think faster. A good thinking partner helps you see more honestly.
Some moments don't need more opinions. They need a clear frame, calm thinking and someone willing to reflect what's actually happening.
An investor, a key hire, a pivot, an exit or a partnership. The decision is on the table, but there are too many opinions around it. What's needed is not another advisor. It's a clear frame, an honest mirror and calm thinking room.
People, revenue and complexity have grown, but the way of working hasn't. Meetings multiply, decisions slow down and the founder becomes the bottleneck. Time to rebuild the backbone growth actually stands on.
AI, automation and product move fast. Culture, leadership conversations and people's load don't always keep up. The work is bringing technology and people into the same rhythm without breaking either.
You don't need more encouragement. You need someone who understands the reality of leadership, holds the frame and says clearly what's actually happening. Calmly. Confidentially. No performance.
I've been at the centre of technology since 1994, and built my first computer at twelve. Since then, 25+ years across technology, media, business development, leadership and strategic advisory, as a corporate operator and through my own companies. Products, teams, boards, negotiations, bankruptcies, acquisitions, sales and the mistakes you actually learn from. That range gives a 360-degree view from both sides of the table.
I've worked actively with AI since late 2022, and lately I've gone a step further: I build and run AI systems myself that do real work. That experience is part of my advisory practice, where AI changes decisions, structures, hiring, pace and ethics, and where it doesn't change what has to stay human.
Today I work as a strategic advisor, executive mentor and systems thinker with founders, CTOs, executives and organisations. I'm also the founder of Evoluna and the author of its AI architecture. Evoluna helps people find the right mentor, coach or therapist. The two directions reinforce each other: work with leaders sharpens the platform, and the platform makes finding the right thinking partner easier.
My role isn't to add noise. My role is to bring structure to what's already there: the decision, the fork in the road, the uncomfortable topic or the quiet question that's been put off too long. Directly. Confidentially. Logic and the human side, next to each other.
I don't talk about AI from the sidelines. Every day I operate several AI systems that do real work: they write and review code, watch production environments, keep my own knowledge base current, and run Evoluna's client conversations and matching.
This isn't conference theory. It's 25+ years of technology and media reaching the point where I no longer just ask what AI will change in a team. I know it hands-on, because I build these systems myself, every day, on real products and real databases.
My view of technology doesn't stop at AI. I've followed blockchain and decentralised systems as a long-term conviction, thinking in technology cycles, not hype. AI and blockchain are two sides of the same shift: who holds decision rights, and where trust lives. That wider view comes with me into the mentoring room.
This is the backbone of my mentoring work. When I talk to a leader about AI-era decisions, it doesn't come from a book. It comes from systems that are running for me right now.
I help bring clarity to situations with many options, high stakes, and a next step that's no longer just a matter of logic.
I help make sense of how technology, AI and ways of working should function together, drawing on what I build and run myself, not what's on someone's slide.
I help leaders prepare for conversations and decisions that affect people, trust and the organisation's real momentum.
I help a leader look at how their own rhythm, energy, attention and decision-making support or block what they're building.
Most people who come to mentoring already know much of the answer, and how they have been avoiding it. Our work is to look at it directly and frame it so another quarter is not spent avoiding it. That is exactly what an outside thinking partner is for. Confidentiality is my currency. No performance. No unnecessary softening. What comes from me is a clear and respectful reflection of the situation.
Discipline is a limited resource. Rhythm, weekly reviews, a decision log and rituals that hold up on a bad week carry ambitious work into real life. We build a frame that doesn't depend only on mood.
STRUCTUREA good strategic decision has to hold up in the numbers, the calendar, the team room and a quiet Sunday evening. If a plan is right on paper but the people around it cannot carry it, it is not the right plan. Logic and people have to move together.
SYNTHESISIf a meeting ends with insight but not movement, it was just a good conversation. We close with concrete steps: what to do this week, which conversation to stop postponing, and how to know the new direction has actually taken hold.
EXECUTIONSix concrete formats. Pick what fits your question and situation. Booking and payment run through Evoluna: verified profile, calendar, secure payment and a clear cancellation policy in one place. Longer engagements and team formats are agreed separately.
One hour for one important question. Fits founders, CTOs and executives who need a decision, structure or next step thought through clearly.
Two hours for topics too big for a short conversation: organisation-level decisions, co-founder tension, direction changes or hard choices. We close with a concrete summary and the next steps.
Book a session →A 90-minute format for leaders who want to work deeper and more consistently. Enough room to go beneath the surface, concrete enough to keep things moving.
Book a session →For specialists and leaders facing a new role, a new company or a new life stage. We make an honest map of the situation and one concrete first step you can take right away.
Book a session →Preparation for high-stakes conversations: investors, board, partners, co-founders or departures. You walk in prepared, not improvising.
Book a session →A structured co-thinking format for two or more leaders. I hold the frame so the conversation does not turn into a talking circle but delivers clarity, reflection and practical movement.
Book a session →Real questions, not the polished version. Patterns you see again and again with founders, CTOs and experienced leaders. A few examples from recent work, anonymised by default.
Choose a format, pay securely, and the session is confirmed. A clear process without an extra sales layer.
Before the session we exchange a short brief: where you are, where you want to get to and what is in the way. I come into the session already inside the context.
60, 90 or 120 minutes online or in Tallinn. The room is for thinking, not performing. Between sessions: written reflection, questions and an honest push when it is needed.
Every six to eight weeks we review what has actually moved. We keep what works, change what does not, and drop what no longer deserves the energy. No binding package.
Evoluna is the platform I build, and whose AI architecture I design myself. It helps people find the right mentor, coach or therapist based on what they actually need, not whose profile shouts loudest.
My own bookings run through Evoluna, because the platform handles what shouldn't need a separate conversation: a verified profile, a clear price, secure payment, a calendar and an understandable cancellation policy. So the session itself can focus on the work.
It keeps the relationship honest. You see what I do, what it costs, how it runs and how to cancel if needed. All in one place.
I publish thinking on strategy, AI-era leadership and human development where the conversation actually happens. I don't duplicate everything into a personal blog, I keep the focus on two channels. The five most recent that speak directly to leaders and founders:
45+ longer essays on strategic clarity, AI and leadership, decision quality and human development.
Read on Evoluna ↗Shorter observations for leaders and founders, real patterns from the room, and commentary on AI-era decisions as they happen.
Follow on LinkedIn ↗Bring the real question. I bring structure, an honest reflection and systems thinking, backed by 25 years and AI systems that actually run.
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